The Lomeyo brand
The building blocks of how Lomeyo looks and sounds: an editorial serif for headlines, a clean sans for everything else, and one confident blue.
Typography
Display — Fraunces
Headlines only
Building B2B software for small businesses
Aa
Regular 400
Aa
Medium 500
Aa
SemiBold 600
Aa
Bold 700
Text — Inter
Body, UI, buttons, labels
Clear, modern, and highly legible at every size.
Inter carries all running text, navigation, buttons, and small UI labels. It keeps the product feeling crisp where Fraunces would read as heavy.
Rule of thumb: Fraunces for the headline you want people to remember; Inter for everything they need to read. Never set Fraunces on small UI text, buttons, or captions.
Color
One primary blue across ten steps. Use Primary 500 for the main brand actions, darker steps for text and depth, lighter steps for tints and backgrounds.
Primary 50
#F0F5FF
Primary 100
#CEE0FA
Primary 200
#9DC1F5
Primary 300
#6DA1EF
Primary 400
#3C82EA
Primary 500
#0B63E5
Primary 600
#094FB7
Primary 700
#073B89
Primary 800
#04285C
Primary 900
#02142E
Voice & tone
Plain
Simple English. No jargon, no fancy words. Say it the way you would to a busy founder.
Direct
Get to the point. Cut hedging and warm-up lines. Lead with what matters.
Honest
Real numbers, real trade-offs. We name the catch instead of overselling.